The UK’s Newest Casino Sites for May 2021
Should you choose a new UK casino or one of the established names? This is a question that millions of players before you have asked, and there’s no right answer. In fact, it’s getting harder and harder to ignore the many brilliant new casino sites entering the niche. Just click through to one of the new casino sites on this page and we bet you struggle to recognise the difference between this and an established name.
In the past, it was easy to spot a new service because they just wouldn’t be able to compete with the number of games, banking methods, customer support, and other areas. These days, newer names come into the industry ready to compete with the very best. In this guide, you’re going to learn exactly why you SHOULD consider playing on a new casino. Also, you’ll learn what we consider when judging a new UK casino before answering some FAQs.
Benefits of Choosing a New Casino
Before anything else, why should you even consider a casino that has only just entered the market? Well, there are actually numerous benefits!
Exciting Welcome Bonus
Although not applicable to all new online casinos, most will offer an enticing welcome bonus to attract new players. While older names rely on reputation and service to get new players, new casinos resort to other measures…and sometimes this is an amazing welcome bonus. As well as going bigger, newer services are more likely to offer something different, something that deviates from the norm.
For example, some casinos offer cashback while others provide reload bonuses, deposit matches, free spins, or even a no deposit bonus. With this last option, we don’t even need to deposit as players to start using the casino. As you look through the names on our list, pay attention to the welcome bonus because some may just blow your socks off.
More Banking Methods
We appreciate that some online casinos have moved with the times, but we’ve seen far too many casinos that still only offer Visa and a couple of other options as banking methods. For us, any new online casino UK should accommodate the way that players like to play, and these days it means lots of banking methods. In particular, this means eWallets and mobile payment systems.
One of the benefits of new casino sites is that they’re coming into a market where this is common. Rather than older casinos coming from a time where Visa was enough, they understand the needs of the market and, more often than not, compete with one another for the longest list of banking methods.
It might sound strange, but it’s not enough for an online casino to come along and offer a few casino games. Instead, new casino sites are well aware that they need to offer something extra with the online gaming experience. As well as table games and slots, for example, players want their playing time to contribute to something bigger. For this reason, online casinos now offer all sorts of missions, challenges, stories, and rewards.
Especially for younger players, gratification is important; you don’t want your playing time to count for nothing. With challenges and missions, you contribute to something every time you play particular games. Whatever your age, you can’t deny the excitement that comes with bonus rewards. Without gamification, our choice of casino is almost irrelevant. Thankfully, when you choose a new UK casino, you can be confident of amazing gamification features.
When choosing between the many services, decide what type of gamification you like. Do you like completing challenges and getting rewards for them? Do you want a leaderboard to compete with other online players? Do you want to take part in slot tournaments? Other types of gamification include points systems, slot races, levels and rankings, competitions, achievements, trophies, and other rewards.
Strong Customer Support
Elsewhere, another reason to choose a new online casino UK is the strong customer support offering. Just as we said with the banking methods, there seems to be a divide in the industry between newer and older services. For the older brands, they’re used to a world of phone and email support. For newer services, they’re entering the market when live chat is the most prominent customer support feature.
Though not a general rule, we’ve found a new casino more likely to offer live chat as part of their customer support system. Additionally, newer services are more likely to offer support on social media. Customer support has never been easier when you can unlock your phone and use Twitter or Facebook to contact a casino.
Excellent Mobile Experience
Not to sound too repetitive, there’s also a difference between older and newer casino sites when it comes to the mobile experience. Think about a brand that has been in the casino market since 1980 – they started with physical casinos and then launched a website in the early 2000s when the online casino boom began. Around ten years later, the industry started to shift once more and suddenly companies needed a mobile website to thrive. Now, a significant number of players play exclusively on a mobile device (you may be one of them!).
You might decide to choose one of the new casino sites because they entered the market when the mobile experience was already a priority. While older companies had to adapt (and are maybe still struggling with the transition), new companies place a larger emphasis on the mobile experience from the start. They’re more likely to have an app or a responsive website that ensures a positive experience regardless of the device you like to use.
In our experience, a new UK casino also understands the competitive nature of the casino industry. At the moment, we’re in a market where customers have lots of choices. If one casino starts lacking in their service, it doesn’t take much to click away from the website and join another one instead. Therefore, new services know that innovation is essential if they want to remain relevant in the market.
When you choose a new casino, your experience will continually improve thanks to this emphasis on innovation. While some focus on offering improved mobile games, others want to increase the speed of payments or offer even more rewards for players. Gamification improves, your happiness improves, and everybody wins.
Current Casino Trends
As players, there are a few things to look out for in the current market. With constant investment and innovation, the service we receive is always changing. In the months ahead, we expect the following areas to grow:
We’ve mentioned it already, but we don’t think the industry has reached the ceiling yet when it comes to gamification. In the time ahead, we expect to see even more leaderboards, competitions, rewards, trophies, points systems, rankings, and levels. In particular, we think the focus will be on players competing against one another on leaderboards. The whole idea of a leaderboard is good for everyone because players enjoy the competitive aspect, the platform encourages more people to join and play, and software providers can design games with leaderboards in mind.
For those with experience in this niche, you might draw comparisons between gamification and VIP programs. You’re quite right, but the difference is that gamification features tend to be more accessible for casual players. VIP systems often require high deposits and lots more playing time compared to gamification features.
Secondly, we’re also seeing the growing demand for live casino games (and this is especially true during the global pandemic). With people forced to stay at home, they seek social interactions even if this comes from a live dealer on a new UK casino. If you haven’t played a live casino game before, the room essentially connects players with a live stream where they can watch and play a live game. Rather than playing on software, you access a real dealer and play alongside others.
As time goes on, live services are continually improving, and it’s one reason why some players choose a new casino over an older one. For many, live dealer games feel more like an authentic casino experience (but from the comfort of your own home!).
Elsewhere, we’ve spoken about banking methods, and some casinos are allowing players to deposit using their mobile phone. With services like Boku, the idea is to deposit using your phone contract. After logging into your account and choosing the Boku deposit method, the website/app will ask how much you wish to deposit (there’s normally a limit on this amount). After choosing, enter your mobile phone number and you’ll receive a text message. To authorise the payment, use the verification code in the message.
Once you’ve done this, the money should enter your account while the amount appears on your next phone bill. The downsides to this method are that you can’t withdraw to mobile and you won’t be able to deposit over a certain amount. However, the good news is that you don’t need to enter bank details and the method is completely secure.
Ever worn a VR headset and fallen over while playing a scary game? If you have, you’ll know how realistic VR is (and how silly everybody looks while wearing the VR headset!). More and more, new casino sites are investing in this very technology to provide realistic VR casino experiences. The industry is yet to welcome a widely applicable solution, but the topic continually pops up at industry events and through online rumours. As time goes on, we think the role that VR plays in the industry will grow (and we can’t wait!).
Next, another trend that a new online casino UK is likely to face is the social aspect of gaming. For example, this includes chat features in game rooms, the ability to converse with live dealers, and free games. It’s fair to say that most players now expect some free games from online casinos so that they can test a website before risking some of their own money.
Elsewhere, we’re huge supporters of the new and upcoming software providers entering the market. For the longest time, companies like NetEnt, Microgaming, and Playtech seem to have had a monopoly on the casino market. Now, we’re seeing fantastic gaming experiences from emerging names. This includes Thunderkick, Yggdrasil, Quickspin, and others. Just like players are paying attention to new casinos, these casinos are paying more attention to newer software providers.
For the first time in a while, software giants are having to work hard to remain relevant in the market. What does this mean? For one thing, lots and lots of enjoyable games for players.
At the same time, HTML5 is widely adopted and continues to improve the playing experience. If we look back a few years, everybody was talking about apps. Experts said that casinos absolutely needed an app because this was the way forward; apps allow players to enjoy casino games quickly and efficiently. Now, with the advancement of HTML5, it doesn’t actually matter if no app is available because the website available through a browser outperforms anything an app can do.
Just because a service is mobile-first, this doesn’t mean they need an app to add value to the market.
Promotions and Bonuses
Before we take you through the process of how we rate and judge new casino sites, we first want to introduce some of the most common bonuses you’ll find in the industry. As mentioned, online casinos know how easy it is these days for customers to pack their bags and head elsewhere. Therefore, they try to offer enticing bonuses to attract players; when choosing between different casinos, you need to look at both the welcome bonuses and the promotions for existing players.
Common examples of bonuses include:
Normally part of a welcome bonus, casinos often reward players for depositing for the first time. For example, you might see a 100% matched deposit up to the value of £30. In other words, deposit £30 and the platform will match you with a contribution of £30. As well as these offers coming in different values, they also come in different percentages. It’s important to learn the difference between the matched percentage and monetary value. For instance, the following two bonuses might look different but they’re actually for the same amount:
- 100% matched deposit (maximum of £30)
- 50% matched deposit for the first £60
In both bonuses, you’ll get £30. Of course, the difference comes in how much you have to deposit to enjoy this £30. While a 100% matched deposit means you’ll get £30 after depositing the same amount, a 50% deposit means you’ll have to deposit £60 to get 50% as a bonus.
No Deposit Bonus
You might hear everybody talking about no deposit bonuses, and this is because they’re rare and valuable. Expensive for new casino sites to run, this is an offer that rewards players with free spins or an amount of money without even depositing. While there’s no risk for the player, there’s lots of risk for the casino because players can use the bonus and then never return. If you see a no deposit bonus, pay attention to the wagering requirements and, if it’s a good one, take advantage before it disappears.
It’s common for a welcome bonus to offer a deposit bonus and free spins; the number of free spins will vary from one platform to the next. After depositing the required minimum amount, free spins enter your account and you’re ready to start playing.
There are a couple of things to keep in mind with these offers from a new casino; firstly, you’ll need to deposit a certain amount to enjoy the bonus. Secondly, free spins are often restricted to certain games, so keep this in mind. Don’t think that you can use the free spins however you wish because this is actually rarely the case.
Finally, we have one for the loyal players because the best new casino sites reward players for sticking with the service rather than going to play elsewhere. With a reload bonus, it’s designed to reward players for depositing into their account. If you haven’t deposited in a while, you might get an email from the casino telling you about the offer. By reloading your account with a fresh deposit, the casino will reward you with free spins or a matched deposit bonus.
Our Review Process for a New UK Casino
We’ve been promising a look into our review process, and it is now time. In truth, there are a few things we keep in mind when judging new casino websites because they all contribute to the overall experience.
First and foremost, know that we always check the licenses of new casino websites. Therefore, you’ll never click through to an unlicensed casino on our website. Everything in the online casino world in the UK is governed by the United Kingdom Gambling Commission. Without a licence from the Gambling Commission, this means the casino isn’t regulated and hasn’t met the strict laws required to enter the market.
After this, we look at the depositing and withdrawal methods available through the new online casino UK. As we discovered earlier, it’s not enough to just offer Visa, MasterCard, and bank transfer. However, this is a good starting point. Despite the emergence of eWallets, Visa and debit cards are still one of the most popular banking methods for casinos. Not only is it quick, but it’s also a trusted method, it’s secure, and we feel comfortable entering our bank account details on a licensed online casino.
New casinos recognise more than any other service the importance of other depositing methods, so we also keep an eye on this. For example, popular eWallets include:
- Google Pay
- Apple Pay
Rather than entering sensitive information, some people prefer to link an eWallet to their account. As long as you know the password and username, deposits are instant and even withdrawals are quicker with this method.
Other methods include paysafecard and mobile payment systems like Boku. With the latter, you can actually take money from your Pay As You Go (PAYG) balance, although the more common method is to add the amount to your monthly phone bill. Just follow the process outlined earlier, or the instructions on the online casino, and you’ll be playing in no time.
Software Providers and Games
Even if a new online casino UK had everything else, it still wouldn’t have much value without the right software providers and games. For us, this is the most enjoyable part of the review process because we get to play lots of games and experience everything the new casino has to offer. Popular software providers include NetEnt, Microgaming, Evolution Gaming, Playtech, Play’n GO, Yggdrasil Gaming, and Quickspin.
Every year, new software providers enter the market, and we appreciate a new casino that takes a chance on them. This being said, they still need good relationships with the big names to ensure that they have the most popular games available for players. With the right partnerships, it’s easy for new casinos to have hundreds of slots as well as a host of other games.
We judge the following areas:
- Live Casino
- Video Poker
Does the casino offer a good bonus for new players? This is a good starting point because a casino with a poor welcome bonus is likely to have other problems too. On the other hand, you know that a casino with a great welcome bonus appreciates their customers and tries to keep them happy. Although we can judge the quality of a welcome bonus, we can’t tell you which one to choose. Ultimately, this comes down to the way you like to play and the bonuses you enjoy the most.
As we always say, don’t get too carried away by the welcome bonus because the promotions for existing players are just as important. As soon as the welcome bonus is over, you’re then an existing customer. Therefore, it doesn’t make sense to focus so much on the welcome offer that you forget about other promotions. Don’t worry, we consider both sides when judging an online casino.
Most online casino sites are available 24/7, and this is why we appreciate customer support that’s also available through the night. We’ll look at the customer support offering from a new casino and factor this into the wider equation. The very best companies have a FAQs page, live chat, a phone number, an email address, and maybe even contact channels through social media.
Mobile and Desktop Experience
Furthermore, the potential of some casinos is ruined by a poor website or mobile experience. As a comparison website, we wouldn’t be doing our job if we didn’t consider the website and how it works both on desktop and through a mobile device. In addition to aesthetics, we consider navigation, links, the different sections of a website, and how the experience changes from desktop to mobile.
These days, most casinos offer a mobile experience just as strong as the desktop one. Just because a casino is new to the market, this doesn’t mean they get a bye in this area. If a service is serious about competing with established names, they need a mobile website that offers great gaming, strong banking options, no stress, customer support, easy navigation, and more.
Finally, responsible gambling is a growing section of the gambling industry. Unfortunately, gambling addiction is still a problem and there’s also a spotlight on underage gambling. All new casinos have a responsibility to keep players safe through the verification process and through measures such as:
- Deposit limits
- Wager limits
- Reality checks
- Time limits
With a dedicated responsible gambling page, you’ll have everything you need to identify a problem and get help when required. While some companies choose to include a self-assessment for players, others list links to organisations like Gamblers Anonymous, GamCare, and GambleAware. The more resources available, the more we’ll value the service and the more this will reflect when we recommend the casino around our website.
Registering an Account with a New Casino
If you’re wondering how to get started with a new casino, the journey starts by choosing one from this list. Look through the names, the welcome bonuses, and what we have to say about each. You could also open a second tab to read customer reviews; don’t worry, we’re an independent website and we will never recommend a casino that hasn’t been through our extensive review process.
After choosing a casino, click on the link next to their name and you’ll go through to the first step of registration. At this point, you’ll normally enter some personal details, and this includes your email address and name. From here, you’ll proceed through the registration; fortunately, it’s all fairly simple and you just need to follow the on-screen instructions.
If you’re claiming a welcome bonus that has a code, you may need to enter this at some point during registration. If you fail to enter the bonus code, you won’t get the bonus after depositing for the first time. With the account open, choose your payment method and deposit into your account (make sure you meet the minimum requirement for the welcome bonus).
With money in your account (as well as the bonus), you’re ready to enjoy the many amazing games and features. We hope you have lots of fun!
FAQs Regarding New Casinos
Are new casinos safe to play?
As long as the casino has a license from the United Kingdom Gambling Commission, it has been tested and is operating legally in the country. Therefore, you don’t need to have any safety concerns. Typically, a casino website will have a license with the UK Gambling Commission as well as one from Gibraltar, Malta, the Isle of Man, or even Alderney.
What is the best new online casino?
Unfortunately, there’s no answer to this question and anybody who does answer it with the name of a casino is gaining something from the recommendation. We’ve listed some of the best new online casinos here but narrowing them down to one is only something you can do. The best new casino is the one that matches your needs and provides everything you need for a fun experience. The answer won’t be the same for everyone, and this is what makes the casino niche so exciting and competitive.
Are welcome bonuses important?
Yes – who doesn’t want a reward for choosing one casino over another? However, this doesn’t mean you should base your decision on welcome bonuses alone. There’s nothing wrong with choosing a welcome bonus that matches your play style, but don’t forget about all the other aspects of a new casino that still contribute to your experience. Ask yourself this – once the welcome bonus is done, will you still enjoy the website? Promotions for existing players are just as important as the promotions for new players.
Why should I choose a new casino over an established name?
In truth, there are many different reasons – this includes the innovation, focus on mobile experiences, exciting welcome bonuses, relationships with providers, gamification features, and more.
Will new casinos have the best games?
Absolutely, most new casinos will work with the biggest software providers. This includes Microgaming, NetEnt, Quickspin, Evolution Gaming, and others. They recognise the need to provide games from these providers to attract the initial interest from players – a casino without the most popular games isn’t anybody’s idea of a good time. Before choosing a casino, take a look at the website, browse through the games, and look at the available providers.
Choose your new casino website today and have lots of fun!
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